Monday, 21 January 2013

Building Your Very One Online Store Isn't Rocket Science

Kickstarter Banner On AfterSkoolKids Ecommerce Site


In all honesty, it's not that hard to build and run your very own online store. That said, you still need to put in some effort to market it, especially at the start.


Ecommerce isn't an automatic ticket to riches as some people might have you think but it is a good way to make living off or supplement your existing income.

The first store I ever started made me $400 a month after just a month of working on it. Back then, it was much easier to rank on search results pages. However, I still needed the help of a couple of friends with programming and design background to help me customize the store.

In those days, the free templates offered by ecommerce solutions providers were far from attractive. They were nothing compared to what you get now. There weren't many top ecommerce software providers around so no one was in any hurry to provide quality features that came free with the software. That was circa 2003.

Fast forward 10 years and there are a number of online store solutions to choose from. Each offering a spectrum of nice looking free templates and tools that help in marketing and conversion.

I actually use more than one ecommerce solution to power my stores. I've been around long enough to know that they are all pretty much the same. However, some may have features like a particular template or a tool which would fit in nicely with the products you are selling.

When I started out, I already knew what I wanted to sell. But many have no idea. Most people want to start their own online store but have know clue what to sell.

For those of you who have yet to figure out what to sell online, just do a bit of research to find out what kind of items people bought most last year. Some items offer very good margins but have low turn over. On the other hand, some other items might offer lower margins but sell like hot cakes.

If you want to sell items which are completely new and therefore do not have much competition, take a tip from this site http://www.afterskoolkids.org/looking-for-innovative-products-to-sell-check-out-kickstarter. 

But keep in mind, there's always a risk to selling anything - new or existing. The important thing is to do enough ground work so you have a better chance of success.







1 comment:

  1. eCommerce business is now going to top of the level. There are lots of software and application are developed with time and technology. Bigcommerce is not a direct ticket to earn money but its supplement to your existing income.

    To become successful, one must put themselves in the paths of giants/bigcommerce design


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