What You Think Is Important In An Online Store, Might Not Be

Attractive FAB.com Main Page

If you think your site needs to look like a million dollars to sell products products, you've got another thing coming. There are many sites on the web that look nothing like gorgeous sites like FAB.com and yet they still manage to get tonnes of traffic and sell many products.

Don't get me wrong, your site still needs to look decent but it does not have to look fantastic. What is more important is the functionality and purpose of every element on the site. Nothing on the site should tempt a visitor into doing anything other than making a purchase on the site.

Typical Amazon Main Page Design

Take a look at Amazon. Do you honestly think it looks as though Michael Angelo had a hand in it's design? Of course not. But a lot of really smart people using a lot of very high tech programs have put this site together, optimizing it into the conversion monsters it has turned out to be.


Coming back to your site's looks, you need not worry much. If you browse top ecommerce software review sites, you'll notice that free ecommerce template designs have come a long way. They do not look like a 5 year old designed them anymore. Check out this article at http://ecommercesoftware1.weebly.com/ and find out what questions are usually asked when considering an ecommerce software.

5 years ago, you had to pay for such designs and now you can get them for free.