I read an article on E-Commerce Times a couple of articles that pointed to the fact that mCommerce is growing faster than ever. It's still in it's infancy so it's a good time to get your store prepped for it.
By the way, Yahoo! has just acquired Alike, which is a
mobile app that guides users to find nearby venues and places to visit. It sort of reminds me of augmented reality browser like Layar and Google's augmented reality glasses.
Apps like these and Google Now, help target users much more accurately. They do this by tracking your whereabouts and behavior, which can be a bit scary at times. For example, if they know you usually leave for dinner at 8, they'll send you dinner suggestions half an hour earlier along with routes to take and traffic situations.
There are a lot of considerations that go into this e.g. distance usually traveled and type of restaurants usually frequented (price range, menu offerings). Users are only shown suggestions they would more likely take up, thus possibly improving conversion rates.
It's now not uncommon for ecommerce software developers to provide mobile store versions to their merchants for free. To find out which shopping cart software comes with this feature, just check out a few top ecommerce software reviews. They usually mention what features or tools a particular brand of software has.
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