Thursday, 7 February 2013
Ecommerce Showrooming Remedy
Yes, it's not the end of the world for brick and mortar stores. I came across an article while searching for the latest 3dCart reviews and it contained pretty good ideas on how to overcome this 'manace'.
I have to admit that I thought traditional walk-in stores' days were numbered because of the rise of ecommerce stores. But as with every challenge, there is always a solution. You just need to think out of the box and be a bit creative.
The big boys did just that and they used the 'enemy' (internet, technology,ecommerce) to their advantage and came out tops.
So, at times, if you find it's futile to fight a wave, go with it instead. This is not to say that you're selling out. It's just making good business decisions.
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